UX Strategy Enhances Brand Perception, Strengthens Customer Relationships

Are you delivering a great customer experience?

An international engineering and environmental consulting firm specializing in full-service solutions in the fields of environment, infrastructure, urban planning, and water was looking for a new strategic direction. Its 3000+ employees serve clients around the world from global energy companies and manufacturers to national governments and local municipalities.

When the client first engaged Pariveda Solutions, the firm had two objectives: one, to enhance brand perception among existing and prospective customers; and two, strengthen its existing customer relationships. Both of those objectives could be accomplished through the creation of a consistent User Experience (UX) for their suite of applications.

Research, user feedback creates a foundation for a UX roadmap

Leveraging User-Centered Design principles, the team at Pariveda first gathered end-user feedback and validated a solution to create ideal state and user interactions. Based upon those findings, the team then developed a roadmap with a three-month plan and long-term phased approach to implement a new design, integrate UX into the process, modernize technology stack, create staffing, and identify options and opportunities.

A game plan for consistency and customer value

Building from a wide range of user input, Pariveda consolidated disparate apps into a consistent UX experience using Single Sign On (SSO). Further, the team developed a plan for the client to migrate to an ideal state technology architecture, which would address performance concerns and future data/analytics needs over time. Finally, the team’s research uncovered business processes that required updates – a holistic approach designed to further strengthen the platform’s value for customers.

The forces of globalization, technology innovation, and consumer empowerment are challenging the environmental consulting industry to evolve its service offerings and deliver the kind of experience customers demand. A consistent User Experience raises customers’ brand perceptions, including perception of value, and build competitive advantage.

Want to learn how Pariveda raises the bar on your User Experience and delivers value for you and your customers? Talk to Pariveda at sales@parivedasolutions.com

 

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