Developing a New Mobile Roadmap

Your customers are mobile, are you? 

Recently, a leading automotive digital media company sat down and developed an aggressive three-year plan for all of their consumer-facing mobile channels. They correctly identified that the vast majority of their customers were now engaging with their brand and its services by way of mobile devices like smartphones and tablets and needed to update their own offerings to match these trends.

They quickly realized their IT department needed a roadmap for both capabilities and capacity, both to meet the demands of today and to better prepare themselves for the shape the industry would take in the future. In the best possible situation, this plan itself would also generate its own demand and momentum — something that also needed to be addressed.

Accelerate forward with new capabilities

The hardworking team at Pariveda was able to provide a comprehensive IT roadmap, showing both new product capabilities and new IT capabilities that would be necessary to support such a plan in the future. We partnered with the client to help develop adequate timelines and estimated costs, both of which could be used to better align the client's current investments with their future goals and requirements.

Roadmaps navigate IT to define a premium experience for your customers 

Pariveda was able to provide a much-needed sense of clarity regarding the amount of work that would need to be done by the client's IT team to enable them to meet their coming business needs. After a lengthy analysis, we were also able to identify the many different gaps in the product roadmaps that existed between desktop and mobile channels. This put the client in an excellent position to realign organizational and process changes to yield multi-channel alignment, creating a consistent and quality experience for end-users across the board.

 

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