The Art of Augmented Reality

How can customers visualize your products in their space? 

Recently, a leading seller of ergonomic furniture realized they needed a way for potential customers to guarantee the products of their choosing will fit into their own personal space.  This was one of the major reasons why the company's products were being returned — measuring is often imprecise and many e-commerce furniture businesses in particular struggle with this fact. 

Elevate the customer experience with Augmented Reality

After careful research, the client realized that the combination of Augmented Reality and smartphones would address all of their needs — something that was only going to become more important as mobile technology itself became more advanced. They lacked, however, the means to architect such a project on their own.

After sitting down with the client and taking the time to learn as much about their audience as possible, the team at Pariveda created an application that embraced Augmented Reality features that worked on both the popular iOS and Android platforms. Integrated with Azure, the app allows customers to literally see each desktop product in a real space to perfect scale.

Augmented Reality app determines the perfect fit for your customers the first time

Using the app, customers can walk 360 degrees around a product, see it in the raised or lowered position and even change the finish — all from their smartphone in just a couple of seconds.

After deployment, the app was directly responsible for a significant reduction in shipping costs due to returns and exchanges, as customers were having less size-related issues with their products. At the same time, the app created another avenue that the client could use to both increase revenue and reach customers in an engaging way at exactly the same time.

 

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