Data Forge: From Knowledge to Understanding

Do you know how your spend is impacting operations? 

Imagine running a million-dollar company with no idea how your spend is impacting your operations. That is where an international online auto rental company found itself. Old systems from a parent company as well as new data from European acquisitions left them blind to the data that mattered. To make matters worse, industry fraud as well as search engine glitches threatened to negatively impact the company. 

Create a Data Forge to do more with the data 

Pariveda brought our lift and shift capability to quickly move the data away from the parent systems and into the cloud. Pariveda then architected a new platform with the auto rental company that navigated, sorted and aggregated the data sources and quickly produced visibility into the company’s operations that they had never been able to access before.  

Pariveda accomplished this by applying the Knowledge as a Service solution. The data passed through the pipeline we created, processed the items, created alerts and aggregated the data points into a logging system. This gave the client a view what was happening in the web farm at any given time and the flexibility of a cloud solution to pull custom data reports from all areas of the site.   

Strategic understanding of data trends 

The value has increased as the company continues to leverage the data strategically. The marketing team now has the capability to look at SEO and know how the key word bidding and ad campaigns are performing. In addition, they are able to reduce the risk of fraud across the system as they can identify patterns from user data. Furthermore, they are able to look at cost and finally understand fully their return on investment.   

As the business ebbs and flows, they will have the flexibility to create new data products to predict and foresee trends in the future and evolve the business. Pariveda’s Knowledge as a Service solution gave this company a competitive advantage in a marketplace as the value of this company will increase as they gather more data and use it to improve the customer experience.

 

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