Pariveda helps customers and investors experience the magnificence and enormity of a massive air-launch platform through an Augmented Reality (AR) experience
The client Pariveda worked with had a vision to make access to space more convenient, reliable and routine – “Your orbit, anytime” was their mantra. To accomplish this, they considered the barriers to space and began developing their massive air-launch platform. By designing a large mobile aircraft capable of carrying and launching a payload, while avoiding common delays due to weather, they would be able to indeed make space more convenient, reliable and routine. The massive 385-foot wingspan of the aircraft is truly impressive – which is hard to visualize without being next to it. The client wanted a way for attendees to visualize the aircraft at an event with sprawling grounds that circled a lake…and that’s when they turned to Pariveda.
Through the use of rapid prototyping, Pariveda was able to demonstrate the art of the possible early on in the project by iterating through numerous rounds of the model including a payload launching version. Pariveda built out the application, leveraging Unity 3D and Vuforia, initially displaying the aircraft sitting on a desk so that a user could manipulate the small-scale aircraft by moving it around, while the user was in a fixed location. While suitable for post-event needs, the main goal was to have the aircraft fixed in a hovering position over the lake next to the event so that the customers and investors could walk around the aircraft. This created unique challenges to overcome, including optical tracking, GPS coordinate accuracy, and course heading to ensure a smooth experience.
With the life-size model built out and tested locally, the final stages of preparation included onsite validation at the event to conduct fine tuning of the aircraft rendering, including applying appropriate shadows and lighting. Finally, to enhance the overall user experience a few additional features were incorporated into the initial release, including:
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GPS geofencing – at any point if users were too far from the event it would alert them where they needed to be for the aircraft to render, offering the option to launch Google maps to direct them to the event
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Social Media Share – while at the event, attendees could take a selfie with the aircraft and share via their favorite social media channels
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Aircraft Enabler – an admin feature was created to allow employees to have the aircraft rendered in any location, and either in full-scale or desktop-scale
As day 1 of the event approached, the application was posted and approved through the App Store for event-goers to download and experience the magnitude and magnificence of the aircraft for themselves. After the event the client will continue to leverage the AR application – in both desktop and life-size mode – for any future customer or investor discussions.
To learn more about how Pariveda can help augment your reality contact: info@parivedasolutions.com
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