Unlocking Marketing ROI Analytics

Tim Hurst
Principal, Dallas Office

Have you ever heard the quote, “I know that half of my advertising spending is wasted; the trouble is, I don’t know which half!?"

In this Point of View, Tim explores the complexity of attributing ROI in an omni-channel digital marketing world, and applies a practical framework which marketing and IT organizations can use to mature their technology capabilities and more accurately demonstrate ROI to the business.

 

 

Marketing ROI attribution is the process of assigning business value to marketing activities; unlocked through the alignment of data, integration, and analytics capabilities.

Tim Hurst

About the Author

Tim Hurst has over ten years of experience designing and delivering complex IT solutions in a consulting environment and is passionate about helping clients deliver business value through the innovative use of technology. His areas of expertise include architecting, designing, developing, and maintaining web-based applications using the Microsoft .NET stack, most recently targeting public cloud platforms such as Microsoft Azure and Amazon Web Services. Tim is a thoughtful mentor and coach at Pariveda and is passionate about developing talent within Pariveda and client teams.

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