Not long ago, my colleague Cynthia created an engaging moment out of what could have been an ordinary meeting — one that helped build long-lasting relationships at work.
Cynthia leads our brand and communications department, so she planned a gathering to showcase a storyline and script that would be used to promote our business. We walked into the room expecting to walk through the storyboard in ho-hum fashion, but she had other plans.
Each wall in the meeting room was covered with poster-size video slides and supplemental subtitles. Printouts of the script were on the table. Suddenly, participants were immersed in an interactive episode — feeling the presentation instead of reading about it in an email. And like unintentional performance artists, we were thrust into the unfolding tale. By the time Cynthia asked us for our feedback, we were ready to provide an answer from our gut (and not just from our intellect).
Certainly, Cynthia could’ve made planning this meeting easier for herself. She didn’t have to turn our team meeting into something so immersive, but she knew better. She understands that as humans, we value experiences that help form our perceptions, memories, beliefs, and bonds.
Read the full article here
Share
