Clarify Your Mission With Journey Mapping

Margaret Rogers
Vice President, Washington DC Office

Managing a nonprofit is complex, and no one who has ever tried it would argue this point. After all, the population you serve is broad. You start with your target audience, or the people who directly benefit from your driving vision, but there’s a slew of stakeholders to consider as well — and they vary depending on the mission and structure of the organization.

From funders and members to volunteers and communities to government agents and even employees, each segment of this complicated landscape will likely have competing interests. And when you’re pulled in too many directions, it’s easy for your message to become inconsistent, your priorities to become jumbled, and your overall experience to suffer. The result? Frustrated teams and a fragmented experience.

To correct this, it's vital to understand what each segment of your population wants, along with their motivations. One of the most powerful solutions to this is truly understanding your customers’ journey.

Read the full article here: https://www.nonprofitpro.com/post/clarify-your-mission-with-journey-mapping/.

Margaret Rogers

About the Author

Ms. Margaret Rogers has over 20 years of experience in digital consulting services with a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities.

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