Build lasting relationships
At best, the current relationship between patients and pharmaceutical manufacturers is nearly nonexistent. At worst, it’s skeptical. Per a Harris Poll study, only 9% of consumers believe pharmaceutical companies prioritize people over profits — a troubling number for industry players trying to reach out to their audience.
Most of that skepticism is due to a communication gap. Until recently, pharmaceutical manufacturers marketed products under brand names instead of company names, and Accenture found that 81% of them still rely on healthcare providers to educate patients on their services. Unfortunately, the same Accenture study found the overwhelming majority of providers — 85%, in fact — “sometimes, rarely, or never” share that information.
Patients are used to forming relationships with their doctors, but what if they had a similar trusting relationship with the companies manufacturing their medicine or medical devices?
Read the full article by Marc Helberg in Life Science Leader.
