We humans are pretty spoiled. We’re used to the idea that we’ll probably outlive our parents and that our life expectancies will keep rising as medicine and technology advance.
As business leaders, we tend to carry the same assumptions about our companies. The truth, however, is that the average lifespan of a company is actually decreasing. Some experts even predict that by 2027, the average S&P 500 corporation will only make it to its 12th birthday.
How can business leaders avoid this trend, scale gracefully, and build a company that will last for generations? Here are the top three principles to keep in mind to ensure your company’s journey is much, much longer than its life expectancy.
Read the full article here: https://www.business.com/articles/build-long-lasting-company/.