Patricia is an experienced digital, marketing and integrated communications leader with nearly two decades in the corporate and non-profit sectors. Built and managed diverse, remote teams to develop digital presence from e-commerce sites to portals to applications from strategy, UX, content development through full SDLC lifecycle. She manages projects resulting in optimal user experience while leading cross-functional teams and created strategic plans that have resulted in enhanced revenues, reduced costs, and greater brand exposure. Her specialization is in maximizing consumer interest and satisfaction via research and analytics insights.