Patricia Reyna-Wright

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Patricia Reyna-Wright

Principal

Patricia Reyna-Wright

Principal

Patricia is an experienced digital, marketing and integrated communications leader with nearly two decades in the corporate and non-profit sectors. Built and managed diverse, remote teams to develop digital presence from e-commerce sites to portals to applications from strategy, UX, content development through full SDLC lifecycle. She manages projects resulting in optimal user experience while leading cross-functional teams and created strategic plans that have resulted in enhanced revenues, reduced costs, and greater brand exposure. Her specialization is in maximizing consumer interest and satisfaction via research and analytics insights.

Perspectives

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by Phillip Manwaring

Let Serverless Solve the Tech Problems You Don't Have

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by Sean Beard and Brian Orrell

Life After Mobile

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by Sofia Thai

A Deep Dive Into Our DeepLens Basketball Referee

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by Mike Strange

Untangling and Understanding DevOps

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by Oussama Housini

Why DevOps?

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by Jack Warner

Building Smart Deployment Pipeline

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by Tim Hurst

Unlocking Marketing ROI Analytics

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by Margaret Scovern

Communicating Effectively Amid a Digital Transformation

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by Samantha Nottingham

Brandsparency: Who Builds Brands These Days?

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by Margaret Rogers

How to Tell the Hype from the Digital Reality

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by Marc Helberg

Enablement, Optimization, Transformation: How to Implement New Technologies in Healthcare

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by Collins DeLoach

What does Cloud Transformation mean to IT?

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by Brian Duperrouzel

Hippos and Cows are Stopping Your Machine Learning Projects

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by Ryan Gross

What Does It Really Mean to Operationalize a Predictive Model

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by Mike Strange

Can We Predict the Future?

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by Jeff Townes

Transforming Your Operating Model for the Cloud

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by Brian Duperrouzel

Post Cloud and the Lonely CIO

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by Tom Cunningham

The Sound of the Future: Predictive Analytics in the Music Industry

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by Margaret Rogers

The Most Advanced AI in the World Is Worthless Without This One Key Element

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by Ryan Gross

Reinforcement learning is going mainstream. Here’s what to expect.

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by Marc Helberg

How AI Will Affect Your Patient’s Experience

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by Marc Helberg

Disrupt or Be Disrupted: What Executives Need to Know About the Future of Healthcare

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by Sean Beard

Will Development Eventually Make Itself Obsolete?

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by Marc Helberg

Taking Predictive Analytics In Healthcare From The Experimental To The Expected

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by Alan Henson

Supply Chains and AI: Reduce Value-Eroding Behaviors Without Stifling Relationships

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by Alan Henson

How Predictive Analytics Can Optimize Business Relationships

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by Sean McCall

The Missing Link in Advanced Analytics

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Don't Succumb to the Technical Debt — Create a Cloud Migration Plan Now

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by Ryan McFarland

Machine Learning, Beyond the Stars!

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by Alan Henson

Artificial Intelligence Might Be Your Toughest Employee to Manage

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by Sean Beard

Why Your Data Should Play Nice With Others

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by Clayton Rothschild

Blockchain in an Enterprise Setting

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by Mike Strange

Bigger is Not Necessarily Better

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by Margaret Scovern

Flexible Data Pipelines: The Key to Competitiveness in the Data Age

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by Ryan Gross

The Rise of DataOps from the Ashes of Data Governance

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by Marc Helberg

How Information Technology Leaders Will Pave The Road To Precision Medicine

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by Victor Diaz

6 Things to Consider when Choosing a Data Visualization Library

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by Ryan Gross

How to do data quality with DataOps

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by Alan Henson

Modernizing Your Biggest Asset in the Supply Chain

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by Sean Beard

Why Your Company Should Consider Data as a Product

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by Sean Beard

Data isn’t the new oil – with IoT, it will be much bigger

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by Marc Helberg

To Better Implement Value-Based Care, Consider the Patient Perspective

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by Dimitrios Vilaetis and Sara Harshbarger

Holistic Value Hunting

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by Julio Santos

Context as Currency

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by Russell Clarkson

Mark Your Exits

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by Russell Clarkson

Is your Ecosystem a pipeline or a platform?

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by Susan Paul

Capabilities as Building Blocks

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by Mike Strange

4 Reasons to Leverage the Power of Small Teams

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by Susan Paul

When Corporate Culture Undermines IT Success

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by Marc Helberg

3 Ways You Can Begin to Take Patient Experience More Seriously

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by Margaret Rogers

Identifying the Value of Nonprofit Customer Experience

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by Marc Helberg

Protecting the Patient Experience in the Age of Mega-Mergers

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by Marc Helberg

Today, Patients Are Leading Innovation in Healthcare

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by Cynthia Real

Building a Strong Brand Story Is Your Best Retention Tool

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by Margaret Rogers

Customer Journey Maps: The North Star to Digital Transformation

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by Marc Helberg

3 Ways to Stay (Nearly) Legislation-Proof in the Medical Industry

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by Marc Helberg

Like It or Not, Technology and Media Companies Now Influence Healthcare

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by Dimitrios Vilaetis

Business Capabilities: a Spotlight for Strategic Decision Making

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by Julio Santos and Jon Landers

How Customer Context and Smarter Algorithms will Power the Next Level of Experiences and Engagement

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by Stefanie Hill

Integrating The Customer And Employee Experience

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by Kerry Stover

3 Principles to Help You Build a Thousand-Year Company

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by Margaret Rogers

Clarify Your Mission With Journey Mapping

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by Margaret Scovern

The Golden Triangle: How Data Scientists, Engineers, and Business Leaders Work Together to Achieve Value

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by Russell Clarkson

Technology Due Diligence Hacks - Where to Begin?

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by Carrie Beckner

Wondering How to Implement Holacracy? Start With These Guidelines.

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by Marc Helberg

3 Ways Pharma Manufacturers Can Foster Patient Trust

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by Margaret Rogers

Artificial Intelligence Is Shifting Our Perception of Great User Experiences

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by Carrie Beckner

How to Spark More Meaningful Professional Relationships

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by Kerry Stover

How to Influence Organizational Culture as a Leader

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by Carrie Beckner

What Is Corporate Governance, and Why Does It Matter?

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by Margaret Rogers

Why an Agile Mindset is at the Root of an Excellent Guest Experience

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by Margaret Rogers

How Microexperiences Can Maximize Guest Experiences in Hotels

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by Marc Helberg

Improving Patient Experience Goes Beyond the Relationship

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by Derrick Bowen

Stop Complaining About Changing Requirements

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by Adrian Kosiak

Lessons from Dior on Becoming a Premium Brand

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by David Watson

The Benefits of Working in Teams

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by Sean Beard

What Does ‘Disruptive’ Really Mean?

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by Derrick Bowen

Convince Your Sponsors to Use a Different Approach

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by Carrie Beckner

What's a CEO’s Role When Everything Is Going Right?

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by Marc Helberg

3 Ways Organizations Can Embrace the Future of Population Health

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by Marc Helberg

3 Ways to Get High-Tech Devices to the Market Quickly and Safely

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by Kent Norman

Limit, to Win It - How Putting Limits on Your Team Will Allow Them to Do More

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by Alan Henson

Death by Prototype: Why Just Getting Started Isn’t Enough

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by Sean Beard

These Are the Tech Trends That Actually Matter for Your Business

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by Margaret Rogers

To Really Innovate, Think Like a User

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by Marc Helberg

Outcomes, Not Politics, Should Drive the Healthcare Conversation

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by Marc Helberg

How Outcomes-Based Care Could Bridge Healthcare's Political Gap

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by Marc Helberg

Consumers are confused about healthcare: Here’s how physicians can help

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by Sean Beard

How the service fabric will take over tech — and then the world

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by Margaret Rogers

Want to Build Effective Relationships With Clients? Look to User-Centered Design.

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Innovation in Healthcare: Where It's Coming From and Where It's Going

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by Marc Helberg

To Fully Implement Value-Based Care, We'll Have To Redefine Value Itself

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by Sean McCall

A New Abundance Model for Hospitals

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by Derrick Bowen

Peak Carbon is the New Peak Oil

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by Marc Helberg

Strengthening the Pharma Value Chain: Optimizing for the Future

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by Michael Butler

Teaching Employees (and Yourself) How to Learn From the Past

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by Margaret Rogers

A Better Way to Develop and Retain Top Talent

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By Alexandria Johnson

The Hottest Thing at SXSW You Learned it in Kindergarten

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by Bruce Ballengee

Developing the Individual

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by David Watson

Work Life Balance

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by Lori Dipprey

Why Performance Review are Here to Stay at Pariveda

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by Kerry Stover

I Know You Believe You Understood What You Think I Said...

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by David Watson

4 Lessons Learned from Questions

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by Michael Butler

3 Things You Can Do to Be a Better Mentor in Uncertain Times

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by Cynthia Real

The Giver Framework: A Strategy to Build Better Relationships, Organizations

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by Michael Butler

The Art of Dropping Deliberately

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by Kerry Stover

3 Warning Signs Your Toxic Partner is Threatening Your Company's Purpose

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by Kerry Stover

3 Ways to Form Lasting Psychological Contracts With Your Employees

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by Marc Helberg

What if I don't want to live to 150?

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by Sean McCall

4 Ways Sports Can Benefit Careers

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by Sean McCall

The Architecture of a Selfless Team

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by Russell Clarkson

Conquistadors of the Unknown

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by Sean McCall

Forget Coffee: Energize Your Work Morning

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by Michael Butler

How You Can Keep Growing — Even When You Don’t Know the Next Step

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by Scott Hajer

The Importance of Making Space to Think

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by Carrie Beckner

Generation Z’s Members Are Entering the Workforce. Here’s How to Welcome Them.

What Is U.S. Soccer Getting Wrong About Equal Pay?

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by Bruce Ballengee

Leadership and Company Culture

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by Carrie Beckner

3 Ways to Help Your Team Overcome Impostor Syndrome

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by Margaret Rogers

Embracing the User-Centered Approach to Employee-Focused Leadership

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by Carrie Beckner

How Polarity Management Unlocks Intellectual Safety for Your Company

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by Carrie Beckner

What Makes a Good CEO?

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by Margaret Rogers

How user-centered development helped me build a rock-star team

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by Margaret Rogers

6 Strategies for Prioritizing Empathy in the Workplace

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by Margaret Rogers

Why a Successful Employee-Centered Workplace Depends on Empathy

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by Margaret Rogers

Failing Fast Is Fine — As Long As You’re Failing Well, Too