Ms. Margaret Rogers has over 17 years of experience in digital consulting services with a passion for coaching organizations through their digital transformation. Margaret appreciates the natural tension between business wants and customer needs. Using business, technical, and user-centered design methods, Margaret creates forward-thinking solutions to evolve and stretch current digital capabilities.
Prior to joining Pariveda Solutions, Margaret worked as a Senior Director of Engagement and Digital Strategy for multi-million dollar clients within the DC area. Her projects had a wide range of technologies which included content management solutions, content strategy, analytics strategy, digital asset management, intranet, and e-commerce. She also began seeding the Digital Strategy Practice that included creating execution roadmaps for infrastructures, products, and digital marketing. She is passionate about creating strategies and plans based on primary and secondary research to make smart choices where outcomes can be measured. Her experience spans across industries including non-profit, retail, media/telecomm, automotive, gaming, and manufacturing allowing her to re-purpose applications for other industries.
Before working with Digital Strategy projects, Margaret was the founder of her own consulting services firm focused on content management systems. She had the opportunity to work with international enterprise implementations which spanned across multiple lines of B2B and B2C businesses. Within that experience, Margaret created frameworks to help guide organizations through content creation, organization, and strategy. Prior to her own ventures, Margaret has also held positions at Accenture, Proxicom and other digital agencies.
Margaret spends her time with her husband and three young children looking for new adventures to experience together. When not chasing her kids, Margaret enjoys figuring out ways to challenge her group exercise classes in Spinning, BodyPump, BodyStep, and Pilates. She also loves cooking and music.
Margaret graduated with B.S. degrees in Electrical Engineering and Computer Science from the University of Maryland, College Park.