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Cynthia Real

Vice President - Brand & Communications
Cynthia Real

Cynthia Real

Vice President - Brand & Communications

Overview

Ms. Cynthia Real is responsible for marketing at Pariveda including alliances, marketing strategy and communications. She has focus and passion for architecting strategic marketing and alliance programs that advance trusted relationships with customers and reputation in local markets. She manages the Microsoft National System Integrator partnership and supports the development of alliances that expand Pariveda’s delivery capabilities.

Experience

Cynthia has over 20 years of experience in consulting and technology companies. She began her career as an oil and gas consultant at Deloitte Consulting and designed systems while a senior consultant at Grant Thornton. She worked in IT at a healthcare company and managed the development and deployment of a billing and patient information system in over 200 hospital locations. Cynthia has extensive experience at both startups and public software companies in sales and alliance roles including Lawson Software, Arbor Software, Hyperion Solutions and Ariba. Before joining the company she was Director of Global Partners and Alliances at Ariba.

Outside of the office

When not at work, Cynthia enjoys developing riding trails through a 100 year old pecan grove on her ranch. She enjoys home renovation projects and any vacation with a good beach. Family members include David, husband of 27 years, three children and fourth child, Alaskan husky, Amadeus.

Education and Service

Cynthia received a B.B.A in Management Information Systems from Harding University. She serves on the board for Carrollton Young Life and as a volunteer at the Ronald McDonald House.

Best Career Advice Ever Received

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” Vince Lombardi

Read More From Cynthia

Perspective
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The Giver Framework: A Strategy to Build Better Relationships, Organizations
Perspective
by Cynthia Real
Building a Strong Brand Story Is Your Best Retention Tool